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Name
Atsushi Sunami
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Book Title
「世界市場で勝つルールメイキング戦略」
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Summary
欧米企業が「技術開発」「マーケティング」とならんで重視する「ルールメイキング戦略」とは何か。
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朝日新聞出版
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2016/11
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